Research

Market research and intelligence is the cornerstone of successful marketing. Heist was at the forefront of developing a portfolio of research products to help the education sector in making better, more informed decisions and to make their marking budgets work harder for them.

Heist has one of the most experienced research teams in the education sector, having carried out the broadest range of projects of any agency in this field. Many of our staff have worked in education institutions in marketing roles and remain close to the sector through various networks and interest groups. Our name is a key feature of national and international education marketing conferences and our awards recognizing best practice in the sector are now in their 20th year.

The knowledge and experience behind our research approach is a characteristic feature of the Heist 'added value'.

What makes us different from other research agencies is our:

• Knowledge of the sector
• Consultative approach to design of research methodology
• Acute awareness of cost and value
• Commitment to quality
• Insightful interpretation
• Actionable Recommendations
• Innovation in research methodology and results dissemination
• Responsiveness to your needs and to the sector as a whole
• Reputation

Heist abides by the widely recognized research codes of the UK Market Research Society (MRS) and ICC/ESOMAR. Our research policy is available on request.